About Us

At Not The Rug, we know that your furry friend is more than just a pet – they’re a cherished member of your family. That’s why we specialize in providing intimate and personalized dog care that goes above and beyond. Our team of highly experienced professionals is dedicated to ensuring that your dog receives top-notch care and attention on every walk.

We believe that exceptional dog care begins with hiring the right people and investing in their training. That’s why each of our staff members is extensively trained and supervised to provide consistent care that sets us apart from the competition. We prioritize building long-term relationships with our staff, so you can be confident that your dog is in good hands.

Our commitment to your dog’s well-being is reflected in the walk protocols we’ve established, such as our “no pack-walking rule” and double leashing/collar method. We also use GPS tracking to keep you updated on your dog’s progress throughout the walk. And if you ever have any questions or concerns, Luis, the owner of the company, is always just a phone call or text away.

At Not The Rug, we approach dog care with mindfulness and a genuine love for animals. We believe that caring for your dog is a privilege, and we’re honored to be entrusted with their care. Join us in providing your dog with the personalized attention and care they deserve.

Meet the Founder

Our story began with Suzy and Oliver, our own furry family members. We loved spending time in the park, socializing and walking with other dogs. After working for a dog-walking service on the Upper West Side, Luis was inspired to start his own company dedicated to providing the best care possible. In 2011, Not The Rug was born.

As a long-time Williamsburg resident, Luis is committed to keeping our service local and tailored to the needs of the neighborhood. With roots in music and event coordination, Luis brings a unique perspective to dog care.

At Not The Rug, we believe in providing personalized attention to every dog we work with, just like we do for our own pets. Our passion for dogs and dedication to the Williamsburg community is at the heart of everything we do.

– Luis Baro, Owner


“We share the same love for pets as the people that seek out our service and understand the bond that’s created between the family. Our simple goal is to provide an intimate & positive experience for you and your loved one.”

-Luis Baro, Owner