About Us

We are a highly experienced, professional dog walking service in Brooklyn that specializes in intimate and personalized pet care! From GPS tracking updates, a strict “no pack-walking rule,” to our double leashing/collar method, Not The Rug has established walk protocols to ensure top-notch customer services to both pets and their owners.

Each staff member is put through extensive supervised training and all of our walkers are hired with the understanding and willingness to stay long term so that there is no revolving door of casual labor. Not The Rug provides consistent care-taking that sets us apart from the competition!

Unlike other businesses, Luis (owner of the company) is directly involved with each walk so if there are any questions he is simply a call or text away! The combination of experience, customer service, and technology gives the Not The Rug staff an added advantage when caring
for our neighborhood’s pups!

Meet the Founder

Our service started with my two dog’s Suzy and Oliver. We would spend our time in the park socializing, walking, and enjoying all the other dogs. , After spending 18 months working for a dog-walking service on the upper west side. Luis’s love for dog-care led him to start Not The Rug in 2011. Keeping the company local to Williamsburg was always Luis’s intention. Not only had Luis been a resident of Williamsburg since 2006, he also wanted to provide a service that truly understood the neighborhood.

Luis’s roots are in music. Originally from Chicago, Luis moved to D.C in 2001, and NYC 2006 where he worked as Program Director/On Air personality at Sirius XM for eight years. Prior to entering broadcasting, Luis worked as talent buyer and event coordinator at Metro/Smart and organized large scale events.

– Luis Baro, Owner


“We share the same love for pets as the people that seek out our service and understand the bond that’s created between the family. Our simple goal is to provide an intimate & positive experience for you and your loved one.”

-Luis Baro, Owner