Meet the Founder

Our service started with my two dog’s Suzy and Oliver. We would spend our time in the park socializing, walking, and enjoying all the other dogs. After spending 18 months working for a dog-walking service on the upper west side. Luis’s love for dog-care led him to start Not The Rug in 2011. Keeping the company local to Williamsburg was always Luis’s intention. Not only had Luis been a resident of Williamsburg since 2006, he also wanted to provide a service that truly understood the neighborhood.

Luis’s roots are in music. Originally from Chicago, Luis moved to D.C in 2001, and NYC 2006 where he worked as Program Director/On Air personality at Sirius XM for eight years. Prior to entering broadcasting, Luis worked as talent buyer and event coordinator at Metro/Smart and organized large scale events.

– Luis Baro, Owner

Play Video

We provide 45 minute walks in that time your pet gets ample amount for exercise and pet care. (Ie. clean paws, fresh water and feeding if needed or allowed)

Photo Updates

Enjoy photo updates of your pet and their buddies as we try to update owners as we catch them in cute situations.

GPS Tracking

Always know where your pet is at with our free GPS tracking service during all walks.

CRP & First Aid

We’re certified in pet cpr/first aid because safety in a priority and being prepared is important to us.

No Pack-Walks

We limit all walks to a maximum of 3 dogs to make sure each pet gets personal care and all the attention needed.

NAPPS Approved

We are approved by NAPPS (The National Association of Professional Petsitters).

Services & Rates

Bonding begins when we meet with you and your dog during our free in-house consultation. From the beginning, we ensure that our walks are personalized to your dog’s specific needs. We do not pack-walk (3 dogs max per hour). We offer a simple pay structure and 45 minute of service because we feel it is an adequate amount of time for your pet to exercise and their needs to be taken care of appropriately.

Dog Walking $25/$35 for solo (+sales tax)

45 minutes. Includes: freshwater, treats, and clean paws. Feeding and medication if applicable

Two dogs per household $35/$45 for solo (+sales tax)

45 minutes. Includes: freshwater, treats, and clean paws. Feeding and medication if applicable

Puppy Visits $28 (+sales tax)

One daily visit. Two visits for just $50, and + $20 for a third visit if necessary. Our mission is to reinforce consistency with house breaking, expose your pup to the outside world safely and to help build the social skills that will positively shape their relationships into their adult life. We believe in using positive reinforcement, treats and verbal cues to shape your puppy into the confident, secure and happy adult dog we know they can be!

Cat Visit $25 (+sales tax)

30 minutes. Includes: Daily visit, clean litter, feed, freshwater, playtime, brush, water plants, and pick up mail. Two cats maximum – Additional $10 for a third cat


“We share the same love for pets as the people that seek out our service and understand the bond that’s created between the family. Our simple goal is to provide an intimate & positive experience for you and your loved one.”

-Luis Baro, Owner

Reviews & Testimonials

“Luis and team are truly the best of the best. It’s not easy to trust just anyone with our beloved fur baby, but Luis’s professionalism and kindness combined with the GPS tracking he provides puts even the most nervous pet parent (me!!!) at ease.”
“Luis is the guy you want your fur babies to be taken care of by. We have used him for over two years now and couldn’t even begin to tell you how grateful we are to have him! He has saved us so many times with our busy work schedules to return to our pups for a second walk. From their normal walk, we get text updates and pics everyday. He’s even helped us with the rehab of one of our dogs recovering from surgery and understanding that walks needed to be adjusted (and carry our guy outside) to help him heal. Seriously – hire Not The Rug. They won’t disappoint.”
“Luis and his amazing team are the best! Our two dogs adore him and Reana, our primary walker. You can trust Luis to take care of your dog as if it was his own. He is also flexible and accommodating with schedule changes. Your dogs will be in great hands!”