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Williamsburg's Trusted Dog
Walking Service

Over 15 Years in Service

We believe that every dog deserves personalized attention and care, which is why we have established walk protocols to ensure top-notch customer service for both pets and their owners. Our mission is to provide a safe, comfortable, and enjoyable walking experience for your furry companion. Join us on this journey to create a community of happy and healthy dogs.

Our walks are structured and consistent, giving dogs a familiar rhythm
from pickup to drop-off. Walkers stay present, adjust pace as needed,
and respond in real time to what the dog is communicatingon the leash
and in their body. This kind of handling creates steadier walks and
fewer surprises, both outside and back at home. Repetition builds trust,
dogs move with more ease, and the transition from walk to rest feels
natural rather than chaotic.

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Meet the Founder

Not The Rug began with two dogs, Suzy and Oliver, and daily walks rooted in close observation. Focusing on pace, signals, and repetition showed how calm consistency helps dogs move confidently through the world.

After stepping away from a long, demanding career in broadcasting and consultancy, I took a part-time job walking dogs on the Upper East Side. The work was physical, quiet, and grounding in a way I hadn’t experienced before. Nearly two years later, I built something of my own. Not The Rug grew into a small, intentional service shaped by consistency, structure, and meeting each dog as they are.

Williamsburg has been home for many years, and the service remains intentionally rooted here. Familiar streets, familiar faces, and relationships built over time shape how the work is done. Years working in broadcasting, music, and event coordination trained me to read environments, anticipate movement, and stay present. That same awareness carries into every walk. Dogs receive measured, patient, and consistent attention the same standard I give my own.

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Visits

We offer 45-minute visits with a full walk, paw cleaning, fresh water, and approved feeding, all paced to your dog and their needs on each scheduled visit.

Photo Updates

We share photo moments of your pup and their walk crew whenever we catch something sweet, silly, or just plain lovable during the day.

GPS Tracking

See where your pup is walking with GPS tracking on every walk. Peace of mind, start to finish.

Automated Scheduling

Book visits, manage your schedule, and pay invoices in one simple portal. Easy to use. Easy to keep track.

No Pack-Walks

We keep walks small, with no more than three dogs at a time. This supports safety first, steady attention, calm handling, and care that never feels rushed.

NAPPS Approved

We’re approved by National Association of Professional Pet Sitters and fully insured through Business Insurers of the Carolinas for added peace of mind.

Services & Rates

At the heart of what we do is trust. The bond between you, your dog, and their caregiver matters. That’s why every relationship starts with a free in-home consultation. We take time to meet you, learn your routine, and get to know your pup. This sets the tone from day one.

Every dog is different. Some need more movement. Some need patience. Some need both. We tailor each visit to the dog in front of us, not a preset formula. We focus on quality, not volume. We never do pack walks, and we limit walks to a maximum of three dogs. This keeps things calm, safe, and personal.

Our visits are 45 minutes. That time is intentional. It allows for real movement, engagement, and care without rushing. We’ve found this is the sweet spot for both physical and mental well-being.

Pricing is clear and straightforward. No surprises. No confusing tiers. You always know what you’re paying for and why.
Our goal is simple. To care for your dog the way we’d want ours cared for. With attention, respect, and consistency. Your dog isn’t just a client. They’re family. And we take that responsibility seriously.

Dog Walking

$33 per walk for 9+ per month

$35 per walk for 8 or fewer per month (+sales tax)

Each 45-minute visit includes fresh water, treats, and clean paws. We’re also happy to handle feeding and approved medication when needed.

Two Dogs per Household

$48 per walk for 9+ per month

$50 per walk for 8 or fewer per month (+sales tax)

Each 45-minute visit includes fresh water, treats, and clean paws. We’re also happy to handle feeding and approved medication when needed.

Senior or Special Needs

$25 per visit + sales tax

This is a solo 20-minute visit for senior dogs or pups with special needs. It includes fresh water, treats, clean paws, and support with feeding or approved medication when needed.

Puppy Visits (2-6 months)

$35 per visit + sales tax

This is a solo visit. We offer one daily visit, with two to three visits per day recommended, (discount for second and third) spaced two to four hours apart. Visits support housebreaking, early social skills, and healthy routines using positive reinforcement. As your pup matures, we scale back visits and transition to one daily walk with dog friends.

Boarding or Dog Sitting

$100–$110 per day + sales tax
(discount offered over 7 days)

We offer one daily visit, we recommend scheduling two to three visits a day, spaced 2 to 4 hours apart. Our mission is to assist with housebreaking, socialization, and fostering positive relationships. Using positive reinforcement with treats and verbal cues, we help shape your puppy into a happy, confident adult dog. As they mature, we gradually reduce visits and eventually transition to one daily walk with their doggy friends.

Solo Walk + Light Training

$60 per visit + sales tax

This one-on-one service blends walking and training using positive reinforcement. We reward behaviors with treats, praise, or whatever motivates your dog. It’s a great fit for pups who benefit from focused attention, extra structure, or a quieter experience. This option is also well suited for families and public figures who value privacy.
Each visit includes fresh water, treats, clean paws, and support with feeding or approved medication when needed.

Cat visit $30
(+sales tax)

Including feeding, fresh water, playtime, brushing, watering plants, grabbing your mail, and tidying up your space. Enjoy peace of mind knowing your home and pet are in good hands.

“We share the same love for pets as the people that seek out our service and understand the bond that’s created between the family. Our simple goal is to provide an intimate & positive experience for you and your loved one.”

-Luis Baro, Owner

Reviews & Testimonials

 5/5

“Luis and team are truly the best of the best. It’s not easy to trust just anyone with our beloved fur baby, but Luis’s professionalism and kindness combined with the GPS tracking he provides puts even the most nervous pet parent (me!!!) at ease.”

 5/5

“Luis is the guy you want your fur babies to be taken care of by. We have used him for over two years now and couldn’t even begin to tell you how grateful we are to have him! He has saved us so many times with our busy work schedules to return to our pups for a second walk. From their normal walk, we get text updates and pics everyday. He’s even helped us with the rehab of one of our dogs recovering from surgery and understanding that walks needed to be adjusted (and carry our guy outside) to help him heal. Seriously – hire Not The Rug. They won’t disappoint.”

 5/5

“Luis and his amazing team are the best! Our two dogs adore him and Reana, our primary walker. You can trust Luis to take care of your dog as if it was his own. He is also flexible and accommodating with schedule changes. Your dogs will be in great hands!”

Williamsburg's Trusted Dog
Walking Service

Over 15 Years in Service