Meet the Founder
Our story began with Suzy and Oliver, our own furry family members. We loved spending time in the park, socializing and walking with other dogs. After working for a dog-walking service on the Upper West Side, Luis was inspired to start his own company dedicated to providing the best care possible. In 2011, Not The Rug was born.
As a long-time Williamsburg resident, Luis is committed to keeping our service local and tailored to the needs of the neighborhood. With roots in music and event coordination, Luis brings a unique perspective to dog care.
At Not The Rug, we believe in providing personalized attention to every dog we work with, just like we do for our own pets. Our passion for dogs and dedication to the Williamsburg community is at the heart of everything we do.
– Luis Baro, Owner