Meet the Founder
Not The Rug began with two dogs, Suzy and Oliver, and daily walks rooted in close observation. Focusing on pace, signals, and repetition showed how calm consistency helps dogs move confidently through the world.
After stepping away from a long, demanding career in broadcasting and consultancy, I took a part-time job walking dogs on the Upper East Side. The work was physical, quiet, and grounding in a way I hadn’t experienced before. Nearly two years later, I built something of my own. Not The Rug grew into a small, intentional service shaped by consistency, structure, and meeting each dog as they are.
Williamsburg has been home for many years, and the service remains intentionally rooted here. Familiar streets, familiar faces, and relationships built over time shape how the work is done. Years working in broadcasting, music, and event coordination trained me to read environments, anticipate movement, and stay present. That same awareness carries into every walk. Dogs receive measured, patient, and consistent attention the same standard I give my own.
